Masters degree Accomplished!

Having just recently finished my Masters degree in Marketing Management and successfully completed my thesis I thought I'd share it with everyone. I've decided to break it down into several articles for easier reading.

Thesis Overview:

I've always found the film industry an interesting topic, so I thought it would be a good opportunity to get a greater understanding of what makes consumers decide to view a film and what elements are most effective in their decisions.

As conventional advertising - print, television, etc - become more fragmented and cluttered I wanted to examine consumers attitudes towards the increased clutter in conventional advertising and how it affects their overall decision to see a film. With the increasing interest in viral marketing I thought it would be interesting to take a look at how consumers primarily select films, new release and to-DVD, and if viral marketing is more effective at influencing consumers decisions to view a film or if conventional advertising is still the most effective method.

I will be posting a new article each week about my research and findings. If you have any questions or would like to know more information about my studies please feel free to email me at dtomlinson22@gmail.com

At the Royal Wedding

We got to the Mall (street running to Buckingham Palace) at 7:30am this morning to get a decent spot to catch some action, incredibly lucky for us, we were able to get front row at Clarence House to see Prince William and Prince Harry leaving for the Abbey in the classic Rolls Royce. I was able to see the boys perfectly and they looked absolutely amazing in their uniforms, incredibly gorgeous both of them. There are no words to describe this experience and seeing them, we are in awe. This is a picture of the car, with the Princes in it, on its way to the Abbey. I took this picture with my iPhone and didn't want to zoom in and ruin the image, so it's hard to see the boys. But I will be posting a video of the car leaving with much better detail.




We were able to hear the whole wedding on the speakers provided for the public along the street and in the parks. It was incredible to hear their voices and be apart of such an amazing experience. After the wedding we moved up toward Buckingham Palace to catch a glimpse of the carriages passing by and to get a spot for the balcony kiss. We were able to see Prince William and Kate in the open carriage and the Queen (I'll put a video of this up too). It was really hard to see the balcony kiss, but I was able to see them walk onto the balcony and wave to everyone.

Just wanted to update everyone back home! I will be posting more pictures of the day this weekend. Miss you all! xoxo

Update

It's been awhile since my last post, we had our Residential Weekend the other week and now studying for exams and working on the dissertation. We received our grades for our final coursework project (IMC Campaign) last week and we got a 74, distinction! For those of you who aren't aware of UK grading anything above 70 is considered an A by US standards. All of our hard work and long hours paid off.

Now, it's a lot of reading and writing of film marketing, advertising clutter and viral marketing for my dissertation topic. I should, hopefully, be a genius on all 3 subjects by the time I'm done!

IMC Campaign continued

A few more prints I've created for our presentation tomorrow.

Dublin, Ireland

I spent the last weekend in Dublin wandering the beautiful city and relaxing. We explored the gardens and surrounding area of Dublin Castle and toured the Guiness Storehouse; had free Guiness and enjoyed the spectacular views of the city from the highest point in Dublin. Let me just say, Dublin has MUCH better food than London.

Marketing Communication Project

This the 'mock' website I am working on for our final project in Marketing Communication. It is for the launch of Stella Cidre in the UK market. More to come.